Launch facts
Pixel Tag price and release date
The headline price matches AirTag 2, but accessories and phone requirements change the real cost.
Confirmed US pricing
Google's official announcement lists $29 for one Pixel Tag and $99 for a four-pack. Those figures match AirTag 2's headline US pricing.
The site does not convert that price into other currencies because tax, distribution and accessories can change the actual local cost.
Release timing and regions
Google confirms a US shipping date of November 11, 2026. Google Store Japan separately lists a November 2026 release at ¥5,010 for one or ¥16,940 for four.
Other shopping regions remain lower-confidence until a local Google Store or support page can be verified. The checker keeps those markets distinct instead of applying the US or Japan launch globally.
What the price includes
Pixel Tag uses a replaceable CR2032 battery and has a slim body. It does not include a built-in keyring opening, so keys and luggage may require a holder.
A phone upgrade can be the largest hidden cost. Basic finding works broadly, but UWB and Channel Sounding need newer hardware and software.
Claims that still need retail testing
Google publishes a battery claim of more than a year plus UWB and Channel Sounding support, but practical endurance and precision performance still need retail testing. Speaker loudness and crowd-network reporting speed also need repeatable tests.
The editorial policy keeps manufacturer claims separate from hands-on conclusions even when the specification source is official.
Questions people ask before buying
How much does Pixel Tag cost?
The announced US price is $29 for one or $99 for four.
When does Pixel Tag ship?
The announced US shipping date is November 11, 2026.
Is a holder included?
Launch specifications describe no built-in keyring opening. Budget for a separate holder when attaching it to keys or luggage.
Source library
Evidence used in this guide.
Sources are scoped to the products and platform rules discussed above.